Taylor Precision Products Shows You How to Win With The Biggest Loser
Thirty-one kitchen and bath products designed to help consumers live their healthiest lives!
CHICAGO (March 2009) – Taylor Precision Products®, the market leader in measurement accuracy, is expanding its brand presence through a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group and Reveille for The Biggest Loser™ kitchen and bath scales as well as small kitchen appliances.
All of Taylor’s 31 items are designed to empower the consumer to lead a healthier lifestyle. The collection includes six bath scales, all important tools for tracking your progress; three kitchen scales to measure and put consumers in control of their daily caloric intake; and sixteen small kitchen appliances all geared to preparing healthy and easy dining options.
“With over 10 million weekly viewers and a 15% increase in viewership this season, NBC’s hit reality series The Biggest Loser is a household name,” says Liz Wentland, director of marketing for Taylor. “The early response from retail has been very exciting. The Biggest Loser brand name and the quality and reputation of Taylor make for a successful combination. The initial offering of scales has been so successful that we are expanding the offering for 2009.”
“We continue to look for partners who will provide our growing audience with the tools they need to make healthier lifestyle choices and ultimately achieve their goals. Taylor is a perfect fit, and we are excited to launch this comprehensive line of products,” said Mark Koops, Managing Director of Reveille, the production company behind The Biggest Loser.
“We are really proud to be able to add these great products to the, The Biggest Loser brand of products,” said Kim Neimi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Product Group. “Healthy eating is a critical part of any successful weight-loss plan and these products are designed to help people live a healthy lifestyle at home.”
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out www.biggestloser.com for more information.
About Taylor Precision Products
Founded in 1851 by George Taylor, Taylor Precision Products is a leader in the precision measurement industry and is marketed under the Taylor brand. Acquired in 2002 by HoMedics, the industry leader in innovative personal care, health and wellness products, Taylor continues to help consumers live better, healthier and more fulfilling lives.
About NBC Universal Television DVD, Music, and Consumer Products Group
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
About Reveille
Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille’s scripted entertainment programming includes “The Office” and “Kath and Kim” (NBC), “Ugly Betty” (ABC) and “The Tudors” (Showtime). The company’s roster of highly successful reality programming includes “The Biggest Loser”, “American Gladiators”, and “Nashville Star” (NBC), “30 Days” (FX), “Parental Control” (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries.